Hola!

I crafted a Lightroom preset specifically for my recent natural light shoot for The Pasta People. The visual style of the images they wanted to go with their brand was modern but earthy and laid-back, "like in Jamie Oliver's cookbooks". More or less a modern filmic look. 

Sitting down to edit the images I decided that I needed faded highlights and blacks, as well as crushed details in the shadows (creating 'blockier' shadows, if that makes sense); some selective desaturation of greens and acqua tones, a shift from true red tones to tangerine to give tomatoes and chillies a bit of pop; increased in luminosity in reds orange and yellow tones to create clean looking highlights. And I called it 'Foodie' !  

I tried these edits on some other images and realised that they worked quite well for night time restaurant lit images too- but with reduced contrast and a toned down version of the preset I used for the Pasta People shoot. So as per usual, I've created the preset 'Foodie' in a regular version, a PLUS version (more dramatic), and a MINUS version (more subtle for images that are already high contrast, and night time artificially lit images). 

Downloadable at my Etsy store!