10 tips on choosing your wardrobe for a headshot session
For branding portraits, the most important stylistic consideration is that what you’re wearing feels right for your brand and you feel good wearing the outfit- all the other general tips are secondary to this.
Bring multiple outfits for variety so you can use the images across multiple platforms- accessories can also add variety.
Solid / block colours often photograph better than patterns- when background has a lot of details, when you are in nature, or if you are in a group.
Structured outfits often photographs really well, so bringing a jacket or blazer as an option is always a great idea.
Avoid logos and wording on clothing- UNLESS you are making a statement with these.
The ‘safest’ colour options for photography are warm neutrals and navy in block colours, they are also the easiest to coordinate in a team session.
Consider your background - warm colours tend to look better in nature. Avoid wearing the same colour as your background.
All black can sometimes be problematic- details in blacks often don’t come out in photos and look completely flat.
Ladies - check for visible bra lines, and do a ‘cross your arms’ test (are you happy with your chest area in your outfit with arms crossed? How about if you lean forward a little?)
There are lots of examples of when breaking the rules is great! My favourite corporate client outfit was a hot pink suit worn by a partner at Deloitte. Bring a second ‘break all the rules’ outfit that you love.